Second Level Thinking

Ideas to help you see things differently.

Every fortnight I share one idea from my own work and reading on leadership, decision-making and performance. Free, straight to your inbox.

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Why Your "Mental Accounts" Are Costing You Money

Why Your "Mental Accounts" Are Costing You Money

Published on: 29/05/2025

Issue 30: Examining the sunk cost fallacy and how we organise our lives. Plus, why strategic laziness is a required form of founder discipline.

Is Your School Choice Based on Data or Personality?

Is Your School Choice Based on Data or Personality?

Published on: 03/04/2025

Issue 27: The co-ed vs. single-gender school debate, why we struggle to decide, and how probabilistic thinking helps manage the unknown.

Thinking in Bets: The Art of Strategic Decision Making

Thinking in Bets: The Art of Strategic Decision Making

Published on: 20/03/2025

Issue 26: Navigating uncertainty without the fear of being wrong. Why great leadership is about sound process, not lucky breaks, according to Annie Duke.